What is SEO?/ Search Engine Optimization & How SEO Works?
Hello everyone today our topic that is what is SEO? Before the start, I tell you that SEO is the most important factor of your website.
SEO is a part of Digital Marketing. we also provide complete digital marketing services and classes. But don’t worry in this post you will understand What is SEO?, What is SEO in Digital Marketing?, How SEO works?, Why we do SEO & Why SEO is Important?, How many types of SEO? and etc.
What is SEO?
The SEO full form is Search Engine Optimization. An SEO is a process to optimize your website to get organic visitors on your website by increasing your website keywords ranking in the top 10 SERP (search engine result pages).
It takes a long time to rank your website. If your website comes to the 1st-page 1st time, then from there good traffic drive on your website for a long time.
In these all search google very powerful and AI(Artificial Intelligence) technology less search engine in the world because Google updates your feature. Whenever a person searches on Google, then Google wants that its user should get all the better information in 1 time. World 90% of Internet users use Google search engine. They have belive in this search engine because it provides a unique and best answer to any queries.
What is SEO in Digital Marketing?
I hope you know what is Digital Marketing? Does digital marketing consist of many services like email marketing, online reputation marketing, social media marketing, mobile app marketing, paid advertising marketing, content marketing and etc. 1 out of these what is SEO Marketing? In digital marketing, there is all paid marketing but only SEO which is completely organic. Which takes your business to a new level.
Why we do SEO & Why SEO is Important?
If you do business or you also want to learn SEO or do SEO, So SEO is very important for you. First of all, we have to know why we do SEO, how will we benefit from this?
If you have a website then why have you created that website and what do you want to get from that website. If you have a website, then you say that your website should increase your business. Your business will only increase when traffic comes to your website or people will come to your website. And traffic will come to your website the most from Google. I hope you will know about Google?
Traffic to your website will come only when your website is ranked on the 1st page in Google. There are only 2 ways on your website, there can be a lot of traffic. Here it is 1st inorganic(Paid) and 2nd organic(Free).
How many types of SEO?
If does or want to do SEO, then we should also know how many types of SEO. Which type of SEO better for your business. We know about Major 3 types of SEO. We will also tell you about the same.
- White Hat SEO – Search engines have some major factors of their own that crawl the website. Based on those factors, the website that works 100%, we call that technique as White Hat SEO.
- Black Hat SEO – The major factors of search engines. Some websites don’t consider those factors and some websites that do not follow that factor and wrongly bring traffic to their website are called the Black Hat SEO.
- Gray Hat SEO – Some website that considers search engine factors as 90–95% and not 5–10%. That is called Gray Hat SEO.
How SEO works?
Google is managed by no man but by man-made bots. Google’s search engine bots have been designed in such a way that they can provide any good information to the users by parsing any queries. When a website is created, it has to submit a Sitemap.xml of the website in the Google search console. Through which Google bots store all the pages & posts of that website in your data and whenever a person searches anything on Google Search bar then Googlebot is the responsibility to show the best and unique top 10 results to the person.
Google has lots of factors to check the SEO of your website. The help of SEO is taken to bring the keywords of the website in Google’s top 10 SERP(Search engine result pages).
1. On-page SEO
We do On-page SEO only one time on the website. It’s a 1-time process for the better result in Google Search Engine. This thing is 100% true that if you have done On-page SEO of your website properly, then you do not need Off-page SEO.
- Meta Title, Description, Tags
- Domain Age
- Alt text
- Use H1, H2, H3,
- Bold And Italic
- Readability article
- Minimum 400 words of the article
- Use feature image
- Title and Description length
- Follow keywords Density and proximity
- Page Speed
- Grammar and spelling
- Anchor text
- Sitemap XML
- User-friendly URL
- Image Optimization
2. Off-page SEO
It’s going on the process to get the better result in Google Search Engine. Off-page SEO In it, we make backlinks from more and more good websites, so that there is a chance of our website getting ranked to some extent.
- Social Bookmarking
- Web Directory
- Search Submission
- Forum Submission
- Article Submission
- Guest Blogging
- Gov and Edu Submission
- Classified Submission
- RSS Submission
- Wiki Submission
- Web 2.0 Submission
- Blog Commenting
- Press Release Submission
- Ping Submission
- Photo Sharing
- Profile Creation
- PPT & PDF submission
- Use Infographics image
Conclusion of SEO
I hope that you will understand this is our article.
You must have understood everything about the importation of SEO, that why do SEO and what is SEO?
If you still do not understand this article, then we apologize to you for this. And you can mention your answer in our comment section. We will definitely reply to you.
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