What is SEO? Everything About Search Engine Optimization!

In a day to day scenario, when we use these network services so frequently, it is important for one being to get familiarize with the terms getting the basic and utmost knowledge.

It is essential to know what we are using in the networks daily!

Here is a small knowledge grasp on SEO through the article.

This article is designed to get your way all clear through the ways of SEO providing valuable theory on the subject.

What is SEO?

“SEO stands for Search Engine Optimization is the action of improving the quality and quantity of website traffic from your websites.”

It mainly focuses on unpaid instead of a paid one. Unpaid traffic can be found while searching for images, videos, content, etc.

It’s the type of inbound strategy, helps to improve the quality of traffic.

It is very beneficial in improving public relations as it helps in improving the quality of traffic.

The best thing that an individual can perform is reporting and analyzing the crowd. 

The working of SEO is really easy and simple.

It mainly helps to make your web design more simple and creative so that it distracts customers and shows them on the top.

So when a person searches for anything an attractive website with good content appears on the top.

To perform these things, search engines scan different websites to understand them better.

And after researching and analyzing they make the amendments accordingly.

SEO can be planned easily using free tools available across the net; e.g, Google sheets. Furthermore, these SEOs can be planned easily on a google calendar or a daily planner.

Below is an example of SEO to clear your doubt about what is the difference between paid or unpaid?

What is SEO/ Search Engine Optimization & what is the difference between paid or unpaid image?
Image by MOZ on MOZ.com

What is Role Played by SEO in Digital Marketing?

What is SEO/ Search Engine Optimization and what is role of seo in digital marketing?
Role Played by SEO in Digital Marketing!

SEO plays a vital role in digital marketing.

As SEO helps in bonding relationship with the users, increases there authority and help to bring more people on your website which helps in getting more consumers, more attention, which indirectly helps in gaining the popularity.

The main aspect of digital marketing is the quality of content offered by any website.

And SEO helps in upgrading the same.

As SEO It visits various sites and then performs the comparison which helps in developing the quality of content, images, video, etc. this is the SEO role in making digital marketing successful.

If digital marketing and the use of SEO go hand in hand, one can gain various advantages like increasing awareness, update the information, give a better experience, etc.

Professional SEOs track out everything from ranking and conversions to lost links and more to help prove the value of SEO.

It helps to measure the impact of user’s work under process infringement and refinement which is essential for one’s SEO success, client retention, and perceived values.


Why SEO Is Important?

SEO is that seed of business that can not only help in diversifying it but also helps it in gaining consumers‘ attention.

What is SEO/ Search Engine Optimization & Why seo is important?
Why SEO Is Important?

The following points show the importance of SEO:-

  • Boosts awareness among the audience:-

Every business focuses to gain attention and distract the large no. of the audience and with the help of SEO, it can be possible. As it increases the awareness among the audience and help in gaining the attention of people.

  • Improves marketing strategy:-

SEO helps in updating your marketing strategies, especially digital marketing. As SEO provides the better techniques of providing content and picture it automatically attracts customers, and that’s what marketing strategies are used for.

  • SEO promotes your company all time and every day:-

SEO gives you the platform to advertise your company 24*7 and 365 days a year. It allows you to market everything you want at zero cost which helps in decreasing the expenses.

  • Helps in growing local:-

SEO provides a platform to go local. Every business wants to go local before going global. So SEO gives you the platform to go local as well as global. It helps in generating awareness to the local audience so that even local customers can know about it.

  • Brings the quality and quantity of customers:-

SEO helps you in bringing not only the quality of customers but also good no. by showing your site on top results.

Want to know the history of SEO, visit on WikiPedia.com.

How Many Types of SEO?

There are no. types of Search engine optimization(SEO). These are explained below:-

  • WHITE HAT SEO:- White hat SEO is the type of SEO that refers to any action that is responsible for updating your rank on the result page. And that page is known as SERP that is the Search Engine Result Page. It helps in building a good network with users and saves both your time and money.
  • BLACK HAT SEO:- It is fully opposite to a white hat. As black hat refers to any action which is responsible for increasing sites rank in search engine. It is known to be popular for practice against search engine guidelines. The one who performs black hat does not follow any rules. The organization can get an advantage if it is performed by professionals.
  • GRAY HAT SEO:- It is something under which some laws are violated but these are not done intentionally like the black hat. It’s kind of in-between of black hat and white hat.

How Many Types of SEO Techniques?

  • On-Page SEO Technique:- For updating the ranking and improving the traffic, the on-page SEO technique is used. It helps in developing the good content of a page. And also known to be on-site SEO.
  • Off-Page SEO Technique:- Methods like mentioning brands, guest authors, social networking come under off-page SEO. BASICALLY, it includes any action performed outside the website to increase your rankings.
  • Technical SEO Technique:- This type of technique refers to meeting the technical requirement of the search engine. It includes crawling, rendering, etc.
What is SEO/ Search Engine Optimization

CONCLUSION About What is SEO?:-

From the above article, we can conclude, Search Engine Optimization is the process that is used in every single field.

As today the whole world depends on clicks and scrawling, which refers to the digital world.

From our morning alarm till our bedtime our life works on clicks especially our business, today our marketing and advertising need to be done on a social platform.

And what we need is good content and ranking, and SEO helps by providing us with the best content and ranking.

There are various types of SEO’s and its techniques which helps in developing and improving accordingly.

It plays a major role in digital platforms too. 

SEO mainly helps in the optimization of websites which helps an individual to gain the quality of consumers.

Factors like content, domain, social, media, keywords, etc determine the quality of information that SEO provides and SEO helps in developing it.

Seo compares the content with other websites and help it in improving so that one can successfully maintain their websites with good content

We can infer that SEO has 20 times more traffic than PPC when talked on both the medium i.e., mobile and desktop.

Frequently Asked Question (FAQ):

Note: In this Digital Marketing field we are working since 2018. We have experience how to do SEO of any website to get ranking. Please click here to free contact us if you require any help in SEO and other digital marketing services like Pay Per Click Advertising on Google or Facebook, website designing & development, content marketing for your website & social media marketing.

Please share your opinion about this article or post “What Is SEO?“, Because we are sharing valuable content for our viewers like you and others, That’s why we are offering it.

Surjeet Verma

Hi, guys. Welcome to HDM (Host Digital Marketing). My name is Surjeet Verma, intermediate Digital Marketer, YouTuber, & Blogger. Happy to announce to you that I am the founder of hostdigitalmarketing.com. I am on a MISSION to share my knowledge with everyone and help them to learn Digital Marketing skills in a practical way.

2 thoughts on “What is SEO? Everything About Search Engine Optimization!

  • December 1, 2020 at 3:03 pm

    Hi Surjeet,

    After reading this article, I am of the opinion that this blog post makes it easy to learn SEO. This blog post is in-depth also it is easy to understand.

    Sir, I’m a bit confused about the keyword research. Can you recommend any tool for keyword research?

    I think every content creator should read this article.

    It’s a full value-pack article!

    Thanks Again!

    • January 4, 2021 at 10:56 pm

      Thank you so much, Sakshi, for recommending this article to others.
      Here is the name top website which I use to choose for my articles and the youtube channel.
      Answer the public,
      Google keyword planner,
      Quora, and I’ll share the link to my article with you on your query.


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